How Terra Mia Pizzeria Thrives Amid Rising Costs

This month marks a special milestone for Terra Mia Pizzeria — one year of partnership with Finfare! Beloved for its authentic New York-style pizza, Terra Mia is a go-to for SoCal locals as well as New York City transplants. 

With more than a decade in business, Terra Mia has successfully opened two more New York-style pizza shops in Southern California (with a third coming soon to USC!). Even better, Terra Mia was voted #4 Best Pizza in Orange County by the OC Register — a testament to their quality and consistency.

The Challenge: Maintaining quality amid rising costs

Rudy Palacios, owner of Terra Mia, is no stranger to the challenges that come with being a small business owner. Rising costs of ingredients, inflation, and supply chain issues have made it tough to keep his operational costs down, but Rudy firmly believes in maintaining a high-quality product at the best price.

His regular customers (some loyal enough to frequent at least once a week) come to Terra Mia for its consistency in great pizza, service, and overall experience, so Rudy doesn’t want to compromise on delivering on that. 

“Finfare gave me the ability to make emergency purchases like covering appliances and other necessary aspects of the business.”

– Rudy Palacios, Owner, Terra Mia Pizzeria

Not to mention, Rudy, like any small business owner, deals with many unpredictable situations that can disrupt his operations at any time. For example, when one of his pizza ovens breaks—it slows down his ability to deliver the volume of pizza in the time his customers expect. So he needs an immediate solution to cover the costs of fixing it or he risks a potential loss on his balance sheet or from his customer base.

“If an oven breaks down at one of my pizzerias, I use Finfare to get a replacement part so I can continue serving my customers.”

The Solution: Peace of mind with Finfare

Unpredictable expenses can take a toll on any small business owner. That’s why Rudy applied for Finfare Money. After being quickly approved for the Finfare Executive Charge Card, he gained access to much-needed capital to cover emergency situations. Now, when an oven breaks, Rudy can swing by the nearest restaurant supply depot for a replacement part—and resume operations within a day instead of weeks.

Even if Rudy needs to visit multiple locations in one day, he can always rely on his Finfare Executive Charge Card for gas on his commute, as well as other necessities to run his stores and keep his customers coming back for more.

Exceeding expectations with Finfare’s support

With the support from Finfare, Terra Mia Pizzeria continues to live up to its reputation for delivering top-tier pizza and quality service their loyal customers expect — no matter what hurdles they face.

By leveraging the Finfare Executive Charge Card, Rudy and his team can make quick, crucial purchases to keep their operations running smoothly and maintain their reputation as one SoCal’s top pizza spots.