Finfare launches reimagined website with all new branding

If the Finfare website looks different, you’re not imagining things—we’ve redesigned and rebuilt it from the ground up. It’s part of an on-going, behind-the-scenes effort to revitalize Finfare’s mission to simplify growth for small businesses like yours. 

And now, we’re delighted to share it with you.

Establishing a new, purpose-driven mission

Finfare grew rapidly this past year, and that prompted us to take a closer look at our mission and vision. After much back and forth—and a few late nights—we arrived at a new mission statement: To simplify financial experiences, clearing the way for small and medium businesses to grow and thrive. 

Drawing inspiration from nature to design a new brand

With the new mission statement, the foundation was set for designing a new brand. We set out to design a look and feel that communicated a sense of simplicity and growth—which led to the nature-forward design featured throughout our relaunched website. 

But the website is only part of a complete overhaul of our visual and verbal brand identity. This includes changes to our logo, color palette, photography, icons, tone of voice, and more.

Keep an eye out for more new changes 

We’ll continue to roll out Finfare’s new brand across all channels in the coming months, starting with social media, video, and email. Be on the lookout for more updates, along with new financial products designed to empower small to medium-sized businesses.

In the meantime, explore the new website and take the opportunity to learn more about Finfare and what we can do for you.