Finfare Connect Chooses Tillo Rewards & Incentives Platform to Scale in US Market

Brighton, UK and Irvine, Calif., May 8, 2024 –  Tillo, the first global gift card network and API purpose-built to make it easy for brands and buyers to unlock engagement and drive growth, today announced that Finfare Connect, a state-of-the-art technology solutions, and personalized rewards platform, has chosen its market-leading embedded rewards and incentives platform to scale business reach in the U.S. Following the companies’ successful partnership in the United Kingdom, the new market collaboration will give U.S. customers seamless access to gift cards from their favorite brands.

Finfare Connect’s rewards platform smartly uses incredibly rich consumer data to analyze shopping habits and offer extremely personalized rewards for the end user while driving incremental sales for the merchant. With Tillo’s plug-and-go API, Finfare Connect’s end users can be directly connected to multiple rewards mechanics including gift cards on a wide-ranging selection of brands and retailers they love, such as Starbucks, Target, Best Buy, Apple, and Hotels.com.

Shortly after Tillo was deployed in the UK, Finfare Connect saw rapid growth within its customer base. Over the course of a year, Finfare Connect estimates there will be up to half a million users engaging with gift cards via Tillo in the U.S. Finfare Connect’s rapid expansion into the U.S. comes at an exciting time for Tillo as well, which is already growing its Austin, Texas team, overall offerings and catalog of rewards for the North American market. 

Finfare’s ISO 27001 standard demonstrates our focus on three security cornerstones: confidentiality, integrity and availability. This rigorous certification signals Finfare’s ongoing commitment to developing and improving the maturity of its security program and data privacy procedures”, commented Chad Brustin, Information Security Director at Finfare

“In addition to our history of collaboration, we chose to deploy Tillo in the U.S. because it fits with our vision to support brands in engaging and retaining customers with personalized rewards,” said Brad Blake, Chief Growth Officer Finfare Connect. “Our technology means we can quickly deploy programs with the highest level of personalization thanks to the use of payment-linked data, and Tillo offers a straightforward deployment that allows us to offer personalized gift cards as part of our rewards portfolio. Tillo also provided competitive rates, incredibly responsive customer service, easy-to-use dashboard and APIs. We are incredibly pleased to be working with Tillo in the U.S. and look forward to what we will accomplish together.” 

About Finfare Connect

Finfare Connect is a market-leading rewards platform that helps businesses engage and retain customers with personalized offers. Using payment-linked data and turn-key technology, businesses can go live within days, offer instant personalization and white-label portals, and begin generating revenue. With over 5,000 merchants, 35 publishers, and 15 million users, Connect provides a game-changing, data-driven solution for open banking, card-linked, affiliate offers, and gift cards in the UK, US, and Australia. 

Finfare Connect is part of Finfare Inc., a hyper-growth fintech company based in Irvine, California, that helps businesses and consumers grow their money, manage their spending, and take control of their financial futures.

About Tillo

‍Tillo makes gift cards, rewards, and incentives simple, efficient, and profitable. Tillo is challenging the market with a best-in-class, plug-and-go API that offers businesses seamless connections to 2,000+ global brands that their customers and employees love. 

Tillo is the first global gift card network purpose-built to make it easy for brands and buyers to unlock engagement and growth through sustained partnerships, helping people’s money go further, inspiring lasting loyalty, and building meaningful relationships. 

Tillo operates in 37 markets and 16 currencies, processing billions of dollars worth of gift cards through its award-winning platform.