Ethiopian Airlines Group partners with Finfare & Loyyal Connect to launch seamless bank-linked every-day offers for its ShebaMiles members

Ethiopian Airlines Group, Africa’s leading airline, and one of the fastest-growing global airline brands, has appointed innovative tech loyalty partner Loyyal to its Access Point flagship solution as a rewards management system within its loyalty offering. Ethiopian Airlines and Loyyal teamed up with Finfare Connect to seamlessly integrate world-class bank-linked offers (account-linked and card-linked) through an automated platform designed specifically for loyalty program owners. This makes them one of the first airline rewards programs powered by bank data in the world. 

This collaboration leverages Finfare Connect’s market-leading rewards solution for payment-linked incentives, affiliate offers, and instant cashback, all powered by Loyyal’s advanced blockchain infrastructure for loyalty systems.

“Loyyal is thrilled to partner with Ethiopian Airlines for its Sheba Miles members to experience everyday earnings, driving further engagement and stickiness.”

Loyyal CEO Ashish Kumar Singh

“We’re excited to join forces with Loyyal and Ethiopian Airlines to help enrich their reward offering, generate incremental sales for our network of partner brands, and ultimately provide more value and personalized experiences for customers”

Brad Blake, Chief Growth Officer at Finfare.

From a technical perspective, Access Point uses Smart Contract technology that streamlines and automates deals and agreements seamlessly, ensuring a hassle-free, self-administered experience for everyone. This enables program owners to efficiently onboard and collaborate with a wider range of merchants, including renowned brands like Nike, Marks & Spencer, and Boots, alongside popular independent hotels, restaurants, and top experience providers in the UK and US. 

“My relationship with Ethiopian Airlines dates to its STAR Alliance induction. I’m thrilled to see its growth, particularly as the first African airline to offer daily earning opportunities in the US and UK markets through Loyyal-Access Point’s support.”

Gunjan Kumar, Chief Revenue Office at Loyyal states

“We are excited for the unique partnership we have established with Loyyal’s patented platform and Finfare’s extensive ecosystem to boost our members mile earning experience through everyday purchases from various leisure and lifestyle brands.” 

Mrs. Rahel Assefa, Group VP Marketing, Ethiopian Airlines

This unique collaboration enables ShebaMiles members to earn miles through everyday purchases including categories such as fashion, health & beauty, entertainment, dining, experiences, retail, and travel, opening wide spectrum of offers for members. 

Finfare Connect is a market-leading rewards platform that helps businesses engage and retain customers with personalized offers. Using payment-linked data and turn-key technology, businesses can go live within days, offer instant personalization and white-label portals, and begin generating revenue. With over 10,000 advertisers, 35 publishers, and 15 million users, connect provides a game-changing, data-driven solution for open banking, affiliate offers, and instant cashback in the UK, US, and Australia. Finfare Connect is part of Finfare Inc., a hyper-growth fintech company based in Irvine, California, that helps businesses and consumers grow their money, manage their spending, and take control of their financial futures. For more information: www.finfare.com/connect

Loyyal is a loyalty and blockchain specialist whose mission centers on helping clients operate highly profitable loyalty programs using smart business processes to increase scale and deliver better member experiences at lower costs. Loyyal’s platform, Access Point, has been designed specifically to transform loyalty programs by championing smart business processes to increase growth opportunities and delivering more engaging member experiences and customer journeys. Today: via time and cost savings in partner onboarding, network expansion, and multi-partner tactical campaigns; Tomorrow: fully controlled value interoperability. For more information: www.loyyal.com

About Ethiopian 

Ethiopian Airlines Group (Ethiopian) is the fastest-growing airlines brand globally and the continent’s largest airline brand. In its seventy-eight years of successful operations, Ethiopian, the fastest growing airline, has become one of the continent’s leading carriers, unrivaled in efficiency and operational success. In addition to its main hub in Addis Ababa, Ethiopia, it is also pursuing its multi-hub strategy through a hub in Lomé, Togo with ASKY, in Lilongwe, Malawi with Malawi Airlines and in Lusaka, Zambia with Zambia Airways. Ethiopian commands the lion’s share of the African passenger and cargo network operating the youngest and most modern fleet to more than 150 domestic and international passenger and cargo destinations across five continents.

Ethiopian’s fleet category consists of ultra-modern and environmentally friendly aircraft such as Boeing 737s, 777s, 787s, Airbus A350-900 and Bombardier Dash 8-400 double cabin with an average fleet age of seven years. In fact, Ethiopian is the first airline in Africa to own and operate most of these aircraft. Having achieved its strategic plan (Vision 2025) ahead of time, Ethiopian is currently implementing a 15-year strategic plan called Vision 2035 that will see it become one of the top 20 most competitive and leading aviation groups in the world by providing safe, secured, market driven and customer focused Passenger and Cargo Transport and Logistics, Aviation Training, Airport Management and Ground Services, MRO and Aerospace Manufacturing and Travel and Tourism Services. As a multi-award-winning airline, Ethiopian has been the champion in various coveted awards including Skytrax’s ‘Best Airline in Africa Award’ for six consecutive years among others. The airline has been a Star Alliance member since 2011 and has been registering more than threefold growth in the past 10 years.  For more at: www.ethiopianairlines.com