US
UK
The Top 25 Online Retailers in the World by Revenue per Second
Have you ever wondered how much money people spend on online shopping? Every 60 seconds, consumers worldwide spend a staggering $455,000 on Amazon—nearly half of the $1 million total spent globally on online shopping every minute!
This astonishing figure highlights Amazon’s colossal influence in the ecommerce marketplace and the global economy. But Amazon isn’t alone. Numerous other contenders are raking in billions of dollars annually, driven by online shoppers.
To truly grasp these vast sums, the team at Finfare has broken down the annual revenue of the largest online retailers in the world into seconds. So how much does Amazon make per second? Let’s take a look:
How big is the global eCommerce industry?
According to Forbes, the global eCommerce industry reached $6.3 trillion this year and is projected to keep growing at a steady pace into the foreseeable future.
In 2024, the global ecommerce industry hit record-high numbers:
- 20.1% of all retail purchases happen online—projected to hit 23% by 2027.
- 52% of online shoppers order from both local and international sites.
- 34% of people shop online at least once a week.
Here’s a fun fact: the average cart abandonment rate hovers around 70%. The most common reasons?
- Unexpected additional fees
- A complicated checkout process
- Forced account creation
Curious about the biggest online retailers in the world?
Here are the 10 largest online retailers in the world based on 2023 revenue
- Amazon revenue – $574.79 billion
- JD revenue – $152.77 billion
- Alibaba revenue – $130.35 billion
- Walmart revenue – $82.1 billion (e-commerce revenue only)
- Meituan revenue – $38.14 billion
- Pinduoduo revenue – $34.4 billion
- Shein revenue – $32.2 billion
- Coupang revenue – $24.38 billion
- Target revenue – $19.33 billion (ecommerce revenue only)
- Vipshop revenue – $15.90 billion
What is the biggest online retailer in the world?
It probably comes as no surprise that the world’s largest online retailer is Amazon, the shopping behemoth founded by Jeff Bezos on July 5th, 1994.
How much does Amazon make a year? In 2023, Amazon’s revenue soared to $574.785 billion, or $18,226.15 per second. To put that into perspective, only 24 out of the 195 countries in the world have a greater GDP than Amazon’s 2023 earnings. GDP, or gross domestic product, represents the market value of all the goods and services produced by a nation within a year. This means Amazon outperforms most countries!
Amazon also boasts the fifth-largest market cap globally at $1.924 trillion. From its humble beginnings as an online bookseller in a rental garage to a colossal e-commerce empire, Amazon’s journey is a truly inspiring entrepreneurial story.
Who is the biggest online retailer in China?
The largest online retailer in China is JD.com, also known as Jingdong and formerly as 360Buy. Founded by Liu Qiangdong on June 6, 1998, JD.com started by selling magneto-optical technology. By 2004, the company launched online as jdlaser.com, eventually evolving into 360buy.com. Much like Amazon, JD.com initially sold books before diversifying its offerings and entering the international market by 2012.
How much does JD.com make a year now? In 2023, JD.com’s revenue reached $152.77 billion, or $4,844.30 per second, making it the second largest e-commerce website in the world.
How is JD.com different from Alibaba, China’s second largest online retailer?
JD.com’s revenue is almost entirely generated through ecommerce, operating a direct-sales model similar to Amazon’s. This means JD.com warehouses, markets, and delivers merchandise directly to consumers through its extensive national shipping network.
In contrast, Alibaba spans the C2C (customer-to-customer), B2C (business-to-consumer), and B2B (business-to-business) markets, and has diversified into cloud computing and artificial intelligence. Additionally, Alibaba offers local consumer, digital media, entertainment, and logistics services.
The full List of the top 25 e-commerce companies by revenue per second
| Retailer + Total Revenue (2023) + Country | Revenue Per Second |
| 1. Amazon $574.79 billion United States | $18,226.15 |
| 2. Jingdon/JD $152.77 billion China | $4,844.30 |
| 3. Alibaba $130.35 billionChina | $4,133.37 |
| 4. Walmart (online revenue only) $82.1 billion United States | $2,603.37 |
| 5. Meituan $38.14 billion China | $1,209.41 |
| 6. Pinduoduo $34.4 billion China | $1,090.81 |
| 7. Shein $32.2 billion China | $1,021.10 |
| 8. Coupang $24.38 billionSouth Korea | $773.08 |
| 9. Target (online revenue only) $19.33 billion United States | $612.95 |
| 10. Vipshop $15.90 billion China | $504.19 |
| 11. MercadoLibre $14.48 billionArgentina | $459.16 |
| 12. Sea Limited $13.06 billion Singapore | $414.13 |
| 13. Wayfair $12 billion United States | $380.52 |
| 14. Suning $12 billion China | $380.52 |
| 15. Otto Group $11.59 billion Germany | $367.52 |
| 16. Chewy $11 billion United States | $348.81 |
| 17. Zalando $10.98 billion Germany | $348.17 |
| 18. Carvana $10.77 billion | $341.51 |
| 19. eBay $10.11 billion United States | $320.59 |
| 20. Wildberries $6.31 billion Russia | $200.09 |
| 21. Fanatics$6 billion United States | $190.26 |
| 22. ASOS $4.51 billion United States | $143.01 |
| 23. Etsy $2.75 billion United States | $87.20 |
| 24. Coolblue $2.6 billion Netherlands | $82.44 |
| 25. NewEgg $1.5 billion United States | $47.56 |
Online Shopping and Small Businesses
Whether you’re an avid online shopper or someone looking to maximize your spending, rewards programs offer a fantastic way to get more bang for your buck. Check out this insightful article on 5 types of rewards programs and learn how to choose the ideal one to meet your business’s needs.
For small to mid-size business owners, our Finfare Business Charge Card, is a game-changer, offering cash back rewards and plenty of other perks for your customers. Plus, if your transactions are primarily online, our virtual card options provide added convenience and security.
